A Digital Streaming Blockchain Startup Wants to Mend Relationships between ‘Pirates’ and Fans

It is always good to see startups use blockchain technology to solve issues in the real world, or use the technology as a means to a better world. White Rabbit should qualify as one of those attempts.

Founded by a team of software professionals and movie professionals, it is geared at the creative industry. More specifically, the project aims to better the relationship between ‘pirates’ who stream digital media content, and the creators of that content, by ensuring that the right people get paid when media is streamed, without burdening the end user and without the need for third-party middle men.

The problems of ‘pirating’ are well known, but White Rabbit is making a bet that many of these so-called pirates are just fans waiting to discover the next great creative uproar. Pirating is easy and provides access to the content that the fans want. It is fast and efficient. However, in that process, the connection between the fans and creators can get lost with our current infrastructure.

Digital subscriptions don’t solve the problem completely, because each is its own silo. If you need content, you’ll need to sign up for Amazon, Netflix, Hulu, HBO, and whatnot. This is not the most convenient option for fans to access content. Therefore, they look for alternatives, that don’t necessary reward the content creators. In addition, these closed ecosystems all have their own logins and monthly payments – something not always feasible for ordinary people.

So what’s the solution? It is partly philosophical – treating fans as fans and not ‘pirates’, and partly technological – make it as easy as possible to help out the creators you enjoy.

The White Rabbit solution is to completely separate distribution from payments. This means the manner and method of accessing content doesn’t have a direct bearing on the payments to the content creators. This is a powerful idea, and time will tell if it is something that catches on with both sides.

In addition, by using blockchain and cryptocurrencies to run the platform, the team has chosen technology that is inherently transparent and pretty much instantaneous. You no longer need to trust some shady third-parties telling you how you should get paid. You can audit every single transaction on the blockchain yourself, and know how many fans actually subscribed to your work.

In addition, the White rabbit solution offers a way to increase revenue for the content creators by engaging directly with their fans. Today, that is just not possible on traditional sites like Netflix and Amazon. However, creators can really tap into the long-tail of their fan base and make a living off of it. Remember the 1000 true fans concept?

If you like to learn more about White Rabbit, check out their website here and their whitepaper here.

Blockchains Enabling New Economies: A FCFL Case Study

If you draw an analogy between the early internet and world wide web of the early 90s with where blockchains are today, you can see many similarities. When the web was young and early in the 90s, everyone was just looking to do things they knew from other domains, and put it on the web. This is how you ended up with a lot of terrible ideas, which ultimately led to the dot com crash. We are seeing a very similar pattern today with ICOs. You take an existing idea or concept, and try to make it ‘on the blockchain’, similar to ‘adding dot com to your name’ before the dot com crash. No wonder then that there are terrible ideas being produced in the ICO markets today.

But don’t despair! The dot com crash didn’t mean the end of the web. Rather, it meant a refinement of the startups, their ideas, and a focus on what’s important and what matters. No longer were people looking to be lazy and just ‘do it on a website’. Instead, once you start treating the web as an organic whole, a complex system, which has characteristics different from what came before, you were able to create multi-billion dollar companies that have changed life on the planet.

Similarly, today many projects take the ideas of the old economy and try to do that on the blockchain. This doesn’t usually work, but will work in some cases.

However, the biggest advantage of the blockchain is that it is a new paradigm in and of itself. This is a powerful idea, and powerful ideas will be built on it in the future. You need to look at applications that make sense in a blockchain world, not the ones that are borrowed from the old economy. Blockchains and crypto-tokens enable a brave new economic world, and people need to get used to thinking in those terms.

That brings us to today’s project that we want to discuss with you – FCFL, or Fan Controlled Football League. We like bold ideas, even if they fail, because these ideas push the envelope of what’s possible. FCFL is definitely a bold idea, because it is trying to create a new sort of sporting experience that is hard to impossible without the blockchain backbone.

So what is FCFL building that gets us so excited? It is a new sporting paradigm where the fans are in control. Forget the days of sitting on your couch, with a beer in hand, yelling at the television screen because your team didn’t do what you wanted it to do. Instead, if you think you’re so good, why don’t you tell your team what to do? Seriously, what’s what FCFL allows you to do – direct your team’s plays. Everything is fan controlled, including the plays during the game. That’s pretty revolutionary for professional sports, and a new paradigm. Fans do everything from drafting to deciding plays during the game!

All of this is enabled with the help of the native FAN token. The voting power that you get is proportional to the number of FAN tokens you have, along with other things like how good you are. This is a nice use of the token, and it will find use among fans and sports enthusiasts in general. This gives it value to these people.

We are always looking at project pushing the frontier. With FCFL, the pro-sports category is up for grabs. Any takers?

Check out their website and whitepaper to learn more.