Media Protocol: Crypto Rewards for Sharing Content

Media Protocol is a new crypto system that is based on creating rewards for sharing content. How does it achieve such a thing? Mostly through its native ‘Smart URLs’ built by the Media Protocol that track the sharing of content. This creates a more direct economy for content creators, affiliates, and content sharers.

Through the Media Protocol, publishers can promote their content and reach a much wider audience. At the same time, the people who share the content can reap in some of its success. This creates an economic incentive to share good pieces of content that are subsequently more widely shared.

Protocol Value

The protocol value itself comes from different sources. For example, media creators can directly incentivize consumers to consume and interact with their content. How? With the help of the native token of the Media Protocol. And what do content producers get out of this? Simply put – data, and lots of it.

The end consumers who are savvy can benefit from using the Media Protocol, since they are usually ahead of the curve when it comes to trends, and publishers want to hear their opinions. The publishers record their data and preferences, and can now reward them for this participation.

Application and Protocol

The Media Protocol team is building their first application on the Media Protocol called CryptoCatnip. As the name might suggest, this is an app created specifically for the crypto community to learn more about specific cryptocurrencies and crypto-assets. This app is going to be like any other end-consumer app. The team hopes that the crypto community would visit the app as their first stop into the world of crypto news and media content.

This is a smart move by the team because the app provides a proof of concept for other third-party app developers to build other applications for other niches. Many of these protocols rely on the success of third-party developers using their protocols anyway.

Secondly, by focusing on the crypto community specifically, the team has lowered the barrier of entry, since they are preaching to the choir about the benefits of a crypto-token and blockchain. The sale to the consumers becomes much easier.

The CryptoCatnip app therefore serves as a proof of concept of the underlying Media Protocol itself. It is safe to say that very likely the protocol’s success will depend on the success of this proof of concept app, since if it fails, any other community will be harder pressed to use such a system.

If you’re interested to learn more about Media Protocol and the CryptoCatnip app, check out their website and whitepaper. Remember that token sales carry a considerable amount of risk and you can lose all your money. Never invest more than you’re willing to lose and always do your own research before putting any money into ICOs.

MobileBridge Momentum Token – Loyalty Points on Blockchain

Loyalty points is something a lot of businesses use. However, getting loyalty points right is harder than it appears. Got a punch card for getting your eight coffee free? Well, how many millennials do you think are going to carry your card in their wallet? There are apps today for loyalty points, but they come with their own set of challenges of trying to fit a round peg in a square hole. Why? Because you need to abide by the limitations set by the app developers.

Blockchain Solution

However, it does’t have to be like this. We have better technological tools today to do loyalty points right. That’s the aim of MobileBridge Momentum – taking a stab at the loyalty points industry with the help of blockchain.

One immediate drawback of using these points on the blockchain is going to be the transfer fees – it would take a lot of money just to send a couple of points for a small purchase, and may not be economical. However, in the future, as blockchains scale, this fees may very well come down and make this a usable application for small transfers.

For example, the MobileBridge Momentum team can hire some additional developers with the money raised in the token sale to build out a Plasma chain for all of the users of their platform. This will mean real fast confirmation times with little to no fees for these transfers, making it easy to issue these tokens for small purchases.

Loyalty Points Combined with Data

The MobileBridge Momentum pitch goes beyond just loyalty points and into the data plays as well. Customer data is valuable to businesses, or at least the businesses that understand marketing. It all comes down to knowing and understanding your customers, and targeting them appropriately. That’s why Facebook and Google combined are worth a staggering $1 Trillion today.

Of course, if you’re a small business, then you cannot really compete with the biggest advertising companies of our lifetime. Instead, you would want to get your customers to first reveal more data about themselves, and then be able to track them through the sales lifecycle.

The MobileBridge platform that exists today is already geared towards marketing automation for advertisers and marketers. This, integrated with loyalty points on the blockchain, can help small businesses learn more about their customers and in the process capture more value.

Interested to learn more? Check out the MobileBridge website. If you’re interested in the token sale, make sure you read the whitepaper as well. Remember token sale investing is extremely risky and you can lose all your money. Never invest more than you’re willing to lose.

Photo Credit: Jeepers media

Quadrant: Decentralized Data Mapping on the Blockchain

Data is the lifeline of the modern economy. This will only continue to get more important in the future as more firms depend on data. Even more, whole economies are built on data, and these economies are bound to drastically increase their presence in the world. Whole new industries like AI and Machine Learning depend on vast troves of data.

As data becomes more important to the modern economy, the gap between the firms that have their own data and those that don’t is widening. Giants like Google and Facebook with vast data collection prowess are getting ahead of the smaller players. How do you make the playing field even?

Enter Quadrant

Quadrant Making Data More Open

The quadrant protocol is attempting to make data more open, which has many advantages for the smaller players. They can rely on other people’s data sets, other people’s expertise in evaluating the data, and build¬† their products. This is especially useful for smaller businesses that don’t have the capabilities of Google and Facebook in data collection.

In addition to making data more accessible to smaller players, the Quadrant Protocol is designed to keep data accuracy in mind. This is generally a big issue facing AI and machine learning models, since they are trained on data. If this is training data is inaccurate, the model will produce garbage or incorrect data in its prediction and ultimately prove useless for the real world. Quadrant makes the data vendors in the ecosystem accountable and more honest.

Finally, quadrant is designed to reward the data providers themselves. This is only fair considering they are the ones that have made all these algorithms possible in the first place.

How Quadrant Works

At its core, the Quadrant Protocol is a way to bring the owners of data and the consumers of data into a single platform for interaction.

There are of course many elements that need to come together before this happens. Take trust, for instance. Quadrant is perfectly suited to solve this problem, considering the use of blockchain as a public ledger of trust and provenance. In fact, that’s one of the core uses of a blockchain, as The Economist explained in their Blockchain – the Trust Machine feature.

Quadrant makes it such that any stakeholder in the whole chain can find the provenance of the data that they use. They can vet the sources first-hand instead of relying on third-party unscrupulous data vendors.

With the help of Constellations, the Quadrant Protocol makes it easy to bring disparate data sources into one place, while still maintaining trust as envisioned above. Among the many advantages of this, Constellations are intended to level the playing field so that everyone has access to the data that they need when they need it with the end goal to inspire a new generation of data scientists to discover revolutionary insights and form new businesses. Let the smart people building by themselves have a chance to get paid for their data products.

And that brings us to the final part of this protocol – remuneration. Using their own token, the protocol lets the stakeholders get paid for their efforts at each stage, thus incentivizing parties to be honest and also build useful products for the entire ecosystem, right from data collection to end products.

To learn more, check out the Quadrant website and Quadrant Whitepaper. There is also an ongoing token sale for QUAD tokens that you can check out. Remember that all ICOs are risky and you must do your due-diligence before investing any money. Remember you can lose everything and never invest more than you’re able and willing to lose.

Photo Credit: Eric Fisher