Category Archives: Introducing Altcoins

Building the Infrastructure Around Blockchain-Based Data Markets

Datawallet DXT
Blockchain-based data markets are going to be the new emerging trend from 2017 onwards. I’d give it a period of 5-10 years to mature, but would give the trend 10-20 years to play out. Why? Because people are starting to care about their data, and blockchain markets are significantly more powerful than existing solutions.

We have already discussed about blockchain data markets in the past. Readers will remember the project Loomia that we discussed. The problem with such projects is that the data markets side of the equation is ad-hoc. This isn’t entirely bad. After all, the business model of Loomia is to build a physical product, not a data exchange protocol.

However, astute readers would have seen that demand for the market already. What about other blockchain projects in the future? If they want to make a data play, how do they create data markets? Should every project use its own separate blockchain based market? The answer is no – we need a standardized solution that can help trade all kinds of individual data. This is the only way these data markets can scale – attracting both sides of the marketplace in one location and therefore building the necessary network effects to attract other players.

Datawallet: Building the Market Standard

With this backdrop, let’s look at a new project called Datawallet. The team is building the much lacking data markets standard on the blockchain. The protocol itself is agnostic to what kind of data is being traded on the marketplace. This is different from the other projects we discussed, like Loomia, which are project-specific data schemas.

Datawallet is trying to become the de-facto standard in this fast emerging trend where advertisers and data brokers no longer have unfettered and unrestricted access to the data we generate. Instead, it is us, as producers of the data, who benefit from it by allowing companies to bid for it, and sell the data to trusted entities. This is ambitious to be sure. It turns a lot of current business models on the web upside down.

But Datawallet is part of a larger emerging trend where people care about the data they generate. Therefore, I’d expect less headwinds and more tailwinds in this area.

Also, remember that blockchains enable really great marketplaces to be built, which are global and without geographic boundaries. This is true of data today as well. This is a big reason why such data markets need to be built on the blockchain instead of as yet another centralized third-party marketplace. Therefore, a researcher in Norway can now access data about Australian social media users, to build a model to predict how to make social media less addictive and more educative for children under 16. This would all be possible with the right data markets in place.

If you’re interested to learn more about the team’s thinking on this matter, they have a fairly good blog that you can check out. Blogs are good because they help clarify the team’s high-level thinking on the subject matter. You can see if you agree or disagree with them. If you want to learn even more, check out the whitepaper as well.

Blockchain Enabled Data Markets – A New Frontier

Loomia

There’s an interesting emerging trend that will become more dominant in the crypto landscape over the next 5-10 years. If you identify and play the trend well, you can make some really good investments for your future. The trend we’re talking about today is data markets on the blockchain.

Think of how valuable data is. Facebook is valued around $500 billion today. What does Facebook have really? Simple – data. That’s literally it. Now go calculate your worth to Facebook.

Data as the New Oil

The Economist recently wrote a fascinating article about how data is the new oil. If so, the companies that own your data today are running you dry, and not even paying you for it. But today is just the first step of a multi-decade evolution where increasing amounts of data will be collected, with or without your consent. In such a scenario, how is it ever possible to empower the individual to hold on to her data and benefit from it, instead of selling it for pennies to some multinational corporation?

The simple answer is data markets. If you own your data, you can benefit from it from a marketplace of data. Just as you can buy rare stamps on eBay, companies will be able to buy data  that they need directly from individuals instead of just getting it from free as they’ve done historically this century.

Blockchain and Data Markets

The cryptocurrency revolution is a perfect use case for data markets where it is the individuals who hold on to the data and its rights of use, and they sell it only if they want to. Individuals select who they want to sell the data to. Think Google is too creepy? Don’t sell them the data. Like what a new Swedish machine learning startup is doing? Sure, share your data with them. The point is, you are in control, not anonymous corporations.

The blockchain gives you all the tools to do that, from encrypting your data, to using your keys to selectively provide access to some companies. But most importantly, the crypto-economy enables a ready marketplace of individuals and potential buyers, who can interact at a global level and create a marketplace with ease.

Loomia Case Study

While studying the current data markets on blockchain, we came across the project Loomia. It seems to fit the data markets hypothesis presented above pretty perfectly.

One reason is that their product, embedded into everyday fabrics, collects a lot of data, so it is valuable enough for researchers and third parties to have access to. Another reason is they take privacy seriously. If this wasn’t the case, there is no need of a market because third-party companies can get it for free. The Loomia Tile is a product that stores all the individual’s data, and no third party has access to it. All of a sudden, the data generated by an individual is actually valuable and the individual benefits from it. Lastly, it is using crypto and blockchain to sell access to this data to third-parties, keeping the individual in control at all times.

This will likely prove to be an interesting experiment, and we look forward to following Loomia’s progress. You can read more about the specifics of the project in their whitepaper.

BankEx – Bank as a Service on the Blockchain

Banks have been talking about using ‘blockchain technology’ for several years now, with several proofs of concept in the works, but never something compelling. This is because a lot of blockchain technology was pitched as a means to cut costs in back office and settlement/reconciliation. What if this is backwards? What if the best way for banks to adopt this technology is not through cost cutting but through new revenue generation? That usually gets banks much more excited than saving some money.

That’s what BankEx is aiming to do. Not just make blockchain technology interesting to banks, but also be able to compete with them, via fintech banking services delivered on the blockchain. This is the start of Bank as a Service, or BaaS as the team calls it.

This will immediately appeal to banks and financial institutions because now they are going to see blockchain not as just another database to reduce costs of reconciliation, but as a source of new business and revenue generator. This is what is powerful about the approach that BankEx is taking with their crypto project.

What else does the platform provide? A big concern revolves around liquidity and transparency in the markets. This is not always obvious to outsiders, but people inside the industry know how difficult it can be to parse what goes on behind the scenes, and how all the assets and agreements come together.

As a simple example, consider the Lehman Bankruptcy that shook the world financial system in 2008, the precursor to the global financial crisis. The way it was entangled in the system was not obvious to any single entity on Wall Street – not even Lehman itself! This is because the instruments are not transparent but opaque. If an entity looks into the system or books, they don’t get much information. How do you solve for this issue of transparency in banking assets in the system even today, 10 years after the financial crisis?

The answer is blockchain, which naturally lends itself to transparency from investors and other market participants. This greatly helps the capital markets and banking both at the same time – which is important for adoption of the technology.

BankEx also hopes to inject liquidity into the marketplace, so it aims to bring different banks on the same platform to trade with each other. This greatly helps with liquidity in the banking system. This is important because now banks can sell their assets more easily, and also due to price discovery. Instead of having to go out and look for a seller, which is usually another bank or financial institution in the same country, the bank can now open it up to literally every investor and financial institution in the world, therefore opening up to a much larger pool of investors than ever possible previously.

If BankEx succeeds in its mission, it can redefine how banks and banking in general operates. Check out the site here and the whitepaper here.

Crypto Working with an International Central Securities Depository? It’s Possible with CyberTrust

CyberTrust logo

Clearstream is one of the two European International Central Securities Depositories (Euroclear being the other). A Central Securities Depository, CSD for short, is responsible for the custody of securities that trade in the markets or over the counter. A CSD is responsible for the administration of a security – for example a dividend paid by a stock or a reorg of a bond issue. They therefore play a central role in the financial system’s value chain.

Today, Clearstream holds custody of assets over $15 trillion in value. Let that value sink in for a moment. That’s $15,000,000,000,000 – 15 followed by 12 zeroes. It is naturally a behemoth when it comes to size and importance in the financial infrastructure not just in Europe but globally.

One big advantage of Clearstream over other local CSDs is its ability to hold a variety of assets – it can hold Swedish bonds and German equities both with equal ease for investors. This is especially attractive to global banks and hedge funds, who can use the services of Clearstream for a global portfolio.

It is with this background that we’d like to delve into the importance of crypto-asset based financial instruments that can settle in Clearstream. The largest global banks, custodians, and financial institutions participate in an economy where the likes of Clearstream are central to their investing models. Therefore, wouldn’t it be great if you can somehow trade, say Bitcoin, at Clearstream instead of going to say a shady exchange like Bitfinex? The financial industry certainly thinks so, which is why it is still hard to find them actively involved with the crypto markets, even though there is a lot of money to be made in these markets.

Enter CyberTrust. The company is doing exactly this – allowing global banks, hedge funds, and other financial institutions to gain exposure to crypto as easily as they would gain exposure to German bonds. This is done via a clever legal structure that is tax protected via Dutch foundations, and which takes the help of a non-operating SPV, which enables the issuance of an Exchange Traded Note.

One pre-requisite for this entire structure to work is the creation of an ISIN – International Securities Identification Number. This is required for any security that trades in such international markets and settles in a CSD like Clearstream. For example, Apple has an ISIN of  US0378331005, which uniquely identifies Apple to the market participants. No other financial instrument in the world has the same ISIN. Similarly, if you’re going to trade crypto with the help of Clearstream’s custody services, then you need an ISIN, which can be a challenge.

However, the CyberTrust team already has an advanced application for this, and will likely get it approved even before the ICO is finished! That’s great news not just for banks but also CyberTrust investors. Each time someone creates this SPV to trade Bitcoin or Ether, they need to make use of CyberTrust’s token, which is what gives it value. The more assets it holds, the higher the value of the token will be.

This is one of the few crypto projects that is building bridges to the existing financial system rather than naive talk about disintermediating them. If this appeals to you, check out their website and read the whitepaper.

Arcona Brings Digital Property Rights to the AR World Using Blockchain

Arcona is going for a showdown – how big can the virtual property market get? Could it one day rival the real estate market we have today, which is estimated to be at $217 trillion. That’s 217,000 Billion Dollars, an unfathomably large value. Compare that to the entire market capitalization of the crypto market today at just $225 billion and you get an idea.

But real estate is just one form of property rights that we exercise in the world today. There are many such possibilities, such as patents. The blockchain can work as a solution for many of these possibilities, since it keeps a history of ownership along with proof that it was recorded at the time. It also tracks its sale and transfer throughout the history – an invaluable resource.

So what exactly is Arcona building? An entire new economy in the AR world. AR, which stands for Augmented Reality, mixes the real world with the virtual world to provide never before seen experiences. AR can be a gamechanger is technology broadly speaking – even the largest publicly traded company on the planet, Apple, is betting huge on AR with ARKit and the CEO Tim Cook has pegged the future of his company to AR.

In the AR world, there is only virtual property, but property anywhere behaves the same and has the same needs. Trading. Renting. Protection against fake proofs of ownership. History of transfers. The Arcona team is building out that marketplace to perform all these tasks but in the AR world.

Crypto and blockchain provide the perfect technology to accomplish all of these. Trades can be peer to peer and recorded on the blockchain, so no one can steal your virtual AR property from you. Everything is recorded on the blockchain. What’s more, all trades take place in Arcona’s native token, Arcon Token. This gives the tokens immediate and instant value. This is in stark contract to many other current projects especially in the ICO market that have no conceivable use case for their token whatsoever.

The project is ambitious for sure. It is high risk but the returns are potentially very high too. The market is wide open. AR can be the next big tech trend that will drive the market forward for the next decade or so. See you common smartphones are today? Ubiquitous 4G? That could be AR tomorrow. The growth opportunities are truly exponential for the company that gets this market right.

Could Arcona be the one?

A Blockchain Based on Bank Accounts? Yup, that’s BABB

BABB
If you think you’ve seen it all in crypto, think again. Or at least, the project BABB will make you think again. Traditionally, crypto is viewed as a way to bypass the traditional financial industry. That was essentially the origin story of Bitcoin. But what if the crypto industry can work with, instead of work against, the traditional banking system, while still retaining the main decentralized, and peer-to-peer payments ethos? Well, that’s the goal of an ambitious London-based project called BABB, which stands for Bank Account Based Blockchain (i.e. a blockchain based on bank accounts).

The goal of the BABB project is to  create a decentralized banking platform. To that end, the use of crypto and blockchain is only one part of the equation. The team leverages blockchain, sure, but also other nascent and emerging technologies like AI and biometrics.

We tend to like business-driven projects that use technology to achieve their goals and not the other way around.

The methodology of going about this is quite interesting as well. The team wants to give global and universal access to UK bank accounts, but in a compliant way. The product is specifically geared towards peer-to-peer commerce, a fast emerging branch in the world today.

Let the gravity of the project sink in though – the ability for anyone in the world to have access to UK banking is pretty new and revolutionary. This would greatly help people in the emerging economies, especially those in the informal sectors of the economy, and the ‘gig economy’. They would now be in full control of their finances, and be able to participate in markets that are global as opposed to local.

Business would benefit from this as well, because they can now integrate BABB’s technology stack into their own payment workflows, and all of a sudden, it is as simple to hire and pay someone from halfway around the world than it is to pay the employees in your office.

An interesting product that the team is also building is the Black Card. It is a card that allows you to pay for goods and services anywhere in the world, in both fiat and cryptocurrencies. Essentially, it is like a bank in your wallet, but it does more than simple money transfers by being compatible with a variety of different forms of payment, including fiat.

This is therefore different from the more traditional approach some crypto ‘debit card’ companies are using, which is to use a via or mastercard network to transfer payment while selling cyrpto on the backend. With the Black Card, the existing payment rails completely go out the window, so you’re never relying on that network at all. Pretty cool if you ask me.

BABB is having an ICO. Check out their website for more details.

The Upcoming Trend of Combining Blockchains with IoT

When we see trends in the crypto-markets, we let our readers know what we’re thinking. Of late, we see some interesting projects coming out of a combination of two of the hottest new areas in technology today – IoT (Internet of Things) and Blockchain.

Those following the markets closely would know about IOTA, which isn’t really a blockchain but a ‘Tangle’ and used for IoT communication and payment. If you don’t, check out IOTA’s price over the last week:

IOTA 7day Price

Now that you see the above, it’s time to take a deeper look at this niche.

Firstly – IoT and Blockchain are 2 of the 5 hottest tech fields right now, along with AI, Robotics, and AR/VR. So no surprise then that investors pay attention. The markets are huge. IoT itself is a trillion dollar economy. Obviously, the winners make a lot in such a market. There are also strong network effects, so it’s a winner take all market. All the more reason to pay attention to the projects – if you pick the winner, you can succeed by a great margin.

Before discussing projects, let’s look at what IoT + Blockchain even needs. Well, for starters it needs a blockchain for payments that can process them very quickly, efficiently, and cheaply. So that rules out blockchains like Bitcoin that are slow and costly.

Then, IoT has an increased need for privacy and security, which are both hard to do with a blockchain in general. Especially the privacy part, since everything on a public blockchain is public and open to scrutiny by anyone, including malicious hackers.

So that leaves most of the existing blockchains behind. Now the new projects in the space are interesting, and today we want to discuss one of them in particular – Hdac.  Hdac provides all the benefits that we mentioned above. How does it do it when most blockchains fail? Simple – it uses a Hybrid Blockchain approach, which is a combination of public and private blockchains. So Hdac leverages the open payment rails of public blockchains and the fast and cheap processing of private blockchains. And connects the two.

 

Hdac is a Chinese project and ICO that will create a new blockchain and is appealing to both Asian and European/American investors. Their pre-sale is capped at 6000 BTC. Check out the project and ICO here. And don’t forget to read the whitepaper.

DateCoin Combines Professional Dating App with Crypto

Datecoin ICO

It’s official now – we’re entering the cupid’s den with crypto! No wonder then that our lonely sailor readers need some love, and we think they may be interested in combining their love for crypto with the love for women. So to them, we introduce a new crypto that will soon go the usual ICO route – DateCoin.

Introduction

DateCoin, as its name suggests, is a crypto token for a dating platform. The team already has a dating product in market, which lends it some much needed credibility in this space. The product, called Denim, is a dating app in Russia that promises the highest quality and real women for worthy men (so not your typical dating app!). However, what makes it different from a bunch of other dating and hookup apps in the market today is it is part of the so-called ‘programmatic dating’ market, which is a niche, but fast growing market.

The idea is to use some of the latest innovations and technologies in computer science – machine learning, AI, and big data based insights, and apply that to the dating market. The result is presumably better results that fit your profile and your needs in the dating market.

DateCoin project is implemented by professional team experienced in launching of profitable dating service, which makes it stand apart from many other competitors. DateCoin is the synergy of artificial intelligence and effective business modeling for pragmatic dating service as previously described, which also allows it to distinguish itself from the competition.

Product

We at Crypto Sailor filter some mess from the turbulent seas, but DateCoin is based on a fairly successful already existing product and app out in Russia. Granted they are not as international as some other such sites, but hey you gotta start somewhere. And it’s heck of a lot better to do this with an existing product than try to do something from scratch (I am looking at you Matchpool).

Here’s a screenshot of the girls from their website. You be the judge.

And here’s a slightly more magnified view of the people on the platform:

Now it is important to note that these are not fake profiles or bots of what not that other sites use. Since the whole pitch of the site is to connect wealthy men with beautiful women, their reputation is all they’ve got. In fact, the team claims that they use pretty advanced machine learning and AI to detect any fake profiles and bots and only provide the best quality results to the men using the platform. This is important because fake profiles can destroy trust in the platform.

In addition, what really surprised me positively is that they have been covered in major publications like Maxim Russia and Playboy Russia. That’s a pretty legitimate claim that not many projects can make. Heck, they’re even featured in the Cosmo!

They also have a phone app, which is the primary way people today communicate and look for that special one. Not that we care too much about a mobile app, but just goes to show that the team is serious about their business and is running a successful show already before the ICO even begins.

So that’s the product you’re looking at. A very legitimate team and product that already exists and serves the marketplace, but sees the need for a token to expand and better their services, which let’s admit, needs money. They’ve been featured in major news media outlets out of Russia, and they have plans to expand to other parts of the world, given their success in their home market of Russia.

But this isn’t the end of the line – the team has some very ambitious goals for growing the platform and network in the future. Today, they are at 500,000 users, but their goal is to go up to 19 million users in a time span of 4 years. They plan to do this via a variety of means, including geographic expansion into other markets.

Here’s a list of countries they are looking to expand into, for example:

About the DTC Token

Datecoin has its own native token on the Ethereum blockchain, called the DTC Token.

The DTC token is used as the platform currency in the backend, which means that the end user doesn’t even know that they are using the DateCoin tokens or DTC to pay for the app. However, behind the scenes, that transfer is taking place in converting regular fiat money into DTC tokens. This drives the use for the tokens, while also increasing the demand for the tokens as the app becomes more popular and more people want to join, especially as the team grows this out to other countries.

In addition, the team is doing a very sensible buyback and burn strategy with the DTC tokens. This is very important because it creates a sink for the tokens. If you think that isn’t important, read up Vitalik himself talking about how important token sinks are. It looks like the DTC team has taken Vitalik’s word seriously and created a token sink.

As the use and utility of DTC increases, so does the fees collected by the network. The DTC team has smart contracts in place that will then buy back and burn these DTC tokens via another smart contract. This means that the supply of DTC is deflating as opposed to inflating or remaining constant. This is a powerful source of return for the investors.

Here’s an infographic that the DTC team helpfully prepared for the public:

As you can probably imagine, as an investor, it is your prime concern as to where the returns will come from. What happens when you buy DTC, especially if you’re not in Russia and not going to use the DTC on the app any time soon? Well, the answer is, you’re holding on to a deflating token, which means it will get scarcer over time. This means if others want the token to participate in the network, then they will need to buy this token from you. This drives up the demand, which is always a good thing when you’re an investor in these tokens. This is a powerful and often underestimated source of return, but since you read Crypto Sailor, we are guessing you do just fine understanding these concepts.

ICO for DTC

Before we proceed any further, take some time to read the DTC Whitepaper. Go ahead, click on the link and then come back to finish the rest of the article. We’ll wait – it’s only 13 pages. Seriously, we strongly encourage you to make your own decision to invest in a token or not, and never do so without reading the whitepaper. This is the basic due-diligence that you need to do as an investor.

Then, fair disclosure – you can lose all your money you put into DTC or any ICO for that matter. So don’t try and invest your lunch money into this.

Now that we have it out of the way, here are some ICO details:

The team has a pre-sale, which is your best bet to get in early and get some discounts if you believe in the team and project. The pre-sale starts on Nov 29, 2017. The main ICO crowdsale is in March 2018, so there’s a healthy bit of room there. However, the pre-sale is capped at 550,000 Euros, so you’ll need to be fast if you want in on that. Otherwise, you can always wait till the main ICO.

The price in the pre-sale is 1 DTC=0.00025 ETH.

Here’s some distribution numbers that you should know:

As you can see, the team is following best practices here and giving a majority of the tokens in the crowdsale at 66% while still keeping a meaningful percentage of the tokens for the team at 20%. This is important because otherwise the team has no incentive to work on the project any more after the raise. However, with 20% of the token supply for the team, they are motivated to increase its value and therefore work on the project seriously.

Bounty for DTC Token

Like all good community driven projects, the DTC team has decided to incorporate a bounty program. It isn’t as generous as some other coins that go up to 2%, but it’s a start. The team has reserved a 1% of the total DTC supply to the bounty participants.

Of the 1% of DTC tokens for the bounty, here is how they are split into different categories:

DTC Bounty

Not surprisingly, we like that the largest category is their Content Campaign. Of course, blogs like Crypto Sailor are what introduce readers to projects like this, so hope you go check them out!

This is the official bounty thread that you should check out if you’re interested in this.

So if you’re interested in participating in the DTC network, check out both the bounty and investment. Bounty of course means you do more work upfront but then you don’t need to part with any of your precious Ether. On the other hand, you’ll part with something more valuable – your time.

With all those caveats, check out the project and the bounty, and let us know your thoughts in the comments below.

Clout Aims to Simplify and Unify Crypto Media and Communities

Introduction

Clout is a new crypto project that aims to solve the problem of content creation and curation simultaneously for communities where knowledge and expertise are crucial. Not surprisingly, Clout is initially targeting the crypto communities where knowledge is a premium as not many people understand all the intricacies of investing, trading, and understanding of these crypto tokens. Clout aims to become the default gateway for crypto content where both creators and curators are rewarded for their work and accuracy. Clout will share the advertising rewards with the content creators, instead of keeping the rewards to itself like other platforms do (I am looking at your Facebook).

As a platform, Clout is created to be similar to familiar platforms like Facebook where users login and post content, interact with the content, create content and curate content. However, the big difference is that Clout is community driven not just in content creation but also in reward distribution for that content. This incentivizes people to participate and create useful and quality content, so it grows both the platform overall and their own revenue. We’ve seen this model succeed with the likes of Steem for example.

Clout aims to become the ‘homepage’ for crpto investors, traders, and enthusiasts. We at Crypto Sailor know and understand the challenges of keeping up with the massive deluge of information and misinformation in the crypto landscape every single day. We see the need for a product like Clout for the community.

The team has a development plan stretching over a year that you can find in their whitepaper.

Traders Platform

When the platform is developed and if the team’s vision becomes a reality, it would be a huge boon for everyone in the crypto space be it short term trades or long term investors. After all, the basis of all investment and especially crypto is knowledge and information that not many people have or are able to work hard to gather. Now, if people are incentivized to share their knowledge and expertise with others, that’s a huge win for traders who look for any small edge and advantage over others while trading crypto.

The Clout team also aims to provide insightful analysis as part of their content play to the platform participants. Again, there is no right or wrong answer (no one has a crystal ball), but there is a right way and a wrong way to analyze the markets. The hope is, the traders who derive value out of good analysis will see that reward the creators. So now the creators have a way not only to trade the markets themselves, but also share their knowledge with their fellow crypto traders.

All of a sudden, Clout has turned a competitive market into a cooperative one.

Introducing HERO Token for Banking in South East Asia

This post is about a new HERO Token. This is a token for banking in South East Asia. To under the HERO Token, you first need to understand the broader climate in South East Asia. It seems like a lot of older crypto folk from the US and western Europe don’t know or understand the South Asian markets and their dynamics. However, blockchains are global technologies, and increasingly, we’re seeing a lot of new products and innovation coming from other regions as well. HERO is a token that squarely belongs to South East Asia.

Introduction

Firstly – the people and internet. You’re talking about twice the size of the United States, so there’s a significant market there. There is good, but not great internet penetration. This is tricky to quantify but let me try. If the region is too early, then there won’t be enough traction. If it’s too late, there is not much growth. Around 30-50% is, in my view, the best time to enter these markets because everyone knows about the power of the internet by now, and there’s still ample growth opportunities because not everyone is connected yet.

SE Asia Internet Penetration

Secondly, the banking sector. In this region, the banking penetration already lags internet penetration, and the gap is only going to grow. With mobile phones, it is much easier to get access to the internet than to get a bank account.

Banking Penetration SE Asia

As you can see, the banking services penetration severely lags internet penetration, especially when you look at the growth rates. In addition, you can see the very poor penetration of credit cards in these markets. In such a market, the use of cryptocurrencies as a store of value and means of payment is pretty evident. Look at the total internet users snapshot this time –

SE Asia Internet use

You can see how large the populations are, and how much of a market scope there is. If the internet growth outpaces banking growth as it did over the last few years, how will the markets change? There is a clear need for blockchain technology solutions that are digital for payments and wealth storage.

The HERO Token

Enter the HERO token. It is a leading fintech company native to South East Asia, and helps with providing credit locally. They are taking on the huge lending industry, which is entrenched in its old ways and doesn’t leverage the power of the internet.

The way it works is simple. On the borrowers side, it provides loans, first collateralized and then expanding into uncollateralized ones, so borrowers have instant access to credit. On the lender side, it allows investors from across the world to access a booming and growing economy of South East Asia and make much higher returns on their money than their usually Western markets like US and western Europe.

The team has already demonstrated its capability with a PawnHERO token, which is a different blockchain-based take on the whole pawn shop experience. However, the team has much bigger plans, and is therefore looking for a token sale to help expand and grow their business. As a fintech pioneer in the region, it is working with limited data on reputation and credit scoring algorithms that will help it retain its lead in the market. Here’s a quick infographic on how the process will work –

HERO token

The ICO

The HERO token will undergo an ICO so that the token is distributed among participants. Unlike many other ICOs on the market today, the HERO ICO will distribute 80% of the tokens to the public and only keep 15% for the team. This is a good move, because the people need to take the risk-return in the market and will help investors who put money into the project at such an early stage.

If you want to learn more, check out the official website. If you want to invest in the ICO, we strongly suggest all investors and potential investors to read the whitepaper too. Finally, you can find the Bitcointalk ANN thread here for community discussion.