Do you listen to Spotify? Soundcloud? Do you watch YouTube? How about listening to Podcasts? Audiobooks? Go old school with the Radio perhaps? Or just regular TV? There are so many ways in which you can access media today. Wouldn’t it be nice to have a single consumer application that connects to all these services, and lets you watch whatever you want, anything you want, on a single platform that is created for your benefit? No more issues with logging into a dozen websites to search for what you want. Just everything delivered to you in one convenient place.

Yes, we hear you, what’s the catch? Well, the catch is, you get paid to do this! That’s the promise of Current Media, a crypto project building a layer on top of regular media channels. In fact, the regular media channels can be replaced by blockchain-based productions too – say SingularDTV for instance. It all comes combined into one neat package that you can access – think of it as a single app that you need to access all your media.

The Current platform hosts all the features that you would normally need for your media needs – searching, for instance. It then directs you to the place where you can access that media content. No need to log into twenty different sites to find what you’re looking for.

The natural expansion of this idea of course is the creation of content exclusively for the Current network. That’s the original content strategy that Current is aiming for. Why might it work better than other efforts? Simple – the people using Current are already used to earning and paying for media, very unlike the traditional, e.g. YouTube viewers.

Current has its own native crypto-token, called the CRNC. This is the main currency used in the Current ecosystem. When you stream media through Current instead of direct websites, you actually earn some CRNC. How? Simple – through advertising and data.

Advertising and data collection is something that happens on platforms like YouTube anyway. The difference is, with YouTube you will never see a dime of that money whereas with Current, you get paid in CRNC.

CRNC gets its value through the whole ecosystem. For example, if advertisers want to pay Current Media for ads, they need to pay it in CRNC. Listeners get paid in CRNC as well. In the future, content creators will get paid in CRNC too. This creates a thriving economy around content, rarely found in the more traditional media consumption.

If you’re intrigued by this idea of Current and CRNC, check out the website for more details.  Also check out the whitepaper with even more details.