Loyalty points is something a lot of businesses use. However, getting loyalty points right is harder than it appears. Got a punch card for getting your eight coffee free? Well, how many millennials do you think are going to carry your card in their wallet? There are apps today for loyalty points, but they come with their own set of challenges of trying to fit a round peg in a square hole. Why? Because you need to abide by the limitations set by the app developers.
However, it does’t have to be like this. We have better technological tools today to do loyalty points right. That’s the aim of MobileBridge Momentum – taking a stab at the loyalty points industry with the help of blockchain.
One immediate drawback of using these points on the blockchain is going to be the transfer fees – it would take a lot of money just to send a couple of points for a small purchase, and may not be economical. However, in the future, as blockchains scale, this fees may very well come down and make this a usable application for small transfers.
For example, the MobileBridge Momentum team can hire some additional developers with the money raised in the token sale to build out a Plasma chain for all of the users of their platform. This will mean real fast confirmation times with little to no fees for these transfers, making it easy to issue these tokens for small purchases.
Loyalty Points Combined with Data
The MobileBridge Momentum pitch goes beyond just loyalty points and into the data plays as well. Customer data is valuable to businesses, or at least the businesses that understand marketing. It all comes down to knowing and understanding your customers, and targeting them appropriately. That’s why Facebook and Google combined are worth a staggering $1 Trillion today.
Of course, if you’re a small business, then you cannot really compete with the biggest advertising companies of our lifetime. Instead, you would want to get your customers to first reveal more data about themselves, and then be able to track them through the sales lifecycle.
The MobileBridge platform that exists today is already geared towards marketing automation for advertisers and marketers. This, integrated with loyalty points on the blockchain, can help small businesses learn more about their customers and in the process capture more value.
Interested to learn more? Check out the MobileBridge website. If you’re interested in the token sale, make sure you read the whitepaper as well. Remember token sale investing is extremely risky and you can lose all your money. Never invest more than you’re willing to lose.
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