Helbiz: A Marketplace for Renting Vehicles

Helbiz Vehicle Rental

Helbiz is a new cryptocurrency project that is squarely aimed at the peer to peer rental market for vehicles. Why so specific? Well, mostly because the industry has some very specific needs and requirements, which the team believes they can solve with the help of smart contracts and their own native crypto-token.

There are many specific needs for this industry. Take the regular car rental market, for example. In the developed world, one of the big issues with making this market peer to peer is the issue of insurance. In short, who’s responsible for the insurance and how do you ensure adequate support? What kinds of insurance policies should the buyer have and what kind of insurance policies should the renter have? If the car is wrecked, whose insurance policy should cover that event?

Then there is the issue of registration itself. How do you ensure the proper registration, and how do you ensure that the owner is able to list their vehicle? How do the renters find potential cars to rent that also fall within their parameters?

Then there’s the issue of reputation. How do you kick bad actors off your network? How do you ensure a fair and transparent system in place that everyone can see an audit?

All these and more can be solved with the help of Helbiz’s project. It is built on Ethereum and utilizes the underlying technology for smart contracts. It also uses its own HBZ token, an ERC20 token built on top of Ethereum.

The HBZ token is used to solve for any economic incentivization problems in a decentralized network, to ensure good behavior from the participants. This is crucial since this is a peer to peer marketplace which means there is no central hotline number to call when things may go wrong, so you want to make sure your network is robust enough to sustain against any potential attack vectors. And as Bitcoin has shown us, economic incentives work wonders when you’re trying to secure a network from bad actors.

Beyond cars, however, the Helbiz network has its fingers in a whole swathe of vehicles, from bicycles to boats, from bikes to airplanes! That’s a huge variety already, which will help the project grow and attract new customers in the ongoing months. Once there is enough variety, it can become the go-to place for rentals for many people in different geographies. It is all about the network effects, after all.

Helbiz itself is creating a completely open and decentralized network. It will use Ethereum’s smart contracts to create listing contracts that can then be ‘bought’ by renters. You don’t even need to be present to rent your car – the keys, ignition, etc. are all automated through their technology platform that verifies a transaction on the Ethereum network first before giving the renters access to the vehicle. All this presents some interesting use cases for both renters and owners who want to rent their vehicle out.

There is also the optional data play with Helbiz – if the renter wants to share data as they use the vehicle, they can get paid in HBZ tokens. This data can then be sold to third-parties like insurance companies that value this type of data. Therefore the network already has more than one way to monetize their system, and hopefully even more new and novel ways in the future.

If you’re interested to learn more, check out the Helbiz website and the Helbiz whitepaper.

Photo Credit: junaidrao

JoyToken: Opening up the Relationship Between Casino Players and Game Developers

JoyToken is a new crypto token with one main aim – disrupt the current gambling industry. Now some of our readers might make an immediate leap between gambling and cryptocurrency. After all, countries like the US strictly regulate an industry like gambling, so cryptocurrency seems like a natural fit for the industry to bypass some regulation. Perhaps JoyToken is created with that aim? The answer is No.

Instead, JoyToken has taken the approach of being completely legally compliant with all applicable laws, based out of the UK. However, the project is aimed more towards disrupting the traditional structure of the entire gambling industry itself, instead of a simple token for payment mechanism.

JoyToken creates an entire ecosystem around its token, but if we have to pick one USP for the JoyToken ecosystem, it is the untethering (no pun intended for the non-fiat-backed Tether) of the game developers from the large casinos. In a nutshell, JoyToken is created so that independent developers can build a relationship directly with the players/gamblers, instead of going through a casino operator.

Why is this important? Well, for several reasons. Game developers for the casino industry are the talent that make the entire industry work. This makes them valuable to the casino operators in general. However, due to the regulatory burdens and the inability of the industry to free this talent, it becomes really difficult for the game developers to venture out on their own.

Due to these barriers, the game developers don’t innovate as much. If they cannot reap the benefits of their work besides a salary, why bother? This means stagnant innovation and competition only among the largest casino operators instead of it being a more holistic community driven effort. After all, if the players want to see more exciting games and are literally willing to put their money where their mouth is, what’s the point in restricting this choice from the developer point of view?

That’s what JoyToken wants to do. It is creating an ecosystem where independent individual game developers can work not just for the large casinos but for the end casino players that they serve. This improves competition and innovation and is generally good for the entire gambling ecosystem. The game developers also now have alternatives to the traditional path which is to go work for one of the few large operators. They can instead unleash their entrepreneurial spirits instead.

The big cover that the JoyToken ecosystem provides for the developers is a legal and regulatory umbrella so they don’t need to worry about laws and regulations and instead focus just on creating the best games they can build. This is very important because JoyToken is a fully licensed business and is helping improve the whole gambling industry instead of trying to do things under the radar.

The platform also allows developers to share in the risk-return that’s associated with highly popular games. This means developers have a direct incentive to work to create the best product that the industry craves. This helps their own bottom line, after all.

JoyToken thus helps game developers get a more direct stake in the ecosystem and get a more direct stake of what they create.

If you’re interested to learn more, check out their website and also their whitepaper.

Photo Credit: jetglo

Repux Token: Combining Blockchains with AI Data

Repux Token Data

We are generally interested in projects that spawn across multiple technology trends. We’ve previously written about combining blockchains with green energy, for example. Or take the example of the convergence between blockchain and autonomous vehicles. In our view, these are powerful trends that combine multiple technologies of the future, to gain leverage over how things unfold. Combining multiple such technologies helps accelerate the progression of both.

Today, we want to talk about another such combination – combining blockchain with AI (Artificial Intelligence) and ML (Machine Learning). This is what the project Repux is doing.

All About the Data

To truly understand the Repux project, you first need to know what it is trying to accomplish and how it fits into the existing AI frameworks. At the core of any AI system is data. Lots and lots of data. That’s how the machine learning algorithms ‘learn’ – from the data fed to them. Therefore, data becomes a valuable commodity to these AI systems.

This is why it is so hard, for example, to compete with Facebook. It is not just the traditional ‘network effects’ i.e. you are on Facebook because all your friends are on Facebook. It is even more about the amount of data that Facebook has been collecting to make its experience ‘better’, i.e. more sticky to the user. This is how the next generation of technology and internet companies are being built. Between Facebook and Google, you’re already talking about over $1 trillion of market capitalization, and that’s just scratching the surface of the AI niche.

Repux Token and Data Markets

Now that you understand how central data is to the new and emerging AI revolution, let’s look at what Repux is trying to do.

The biggest problem with AI is that it is a fairly specialized field, and requires a ton of data. Smaller firms therefore are at a considerable disadvantage, because they are small and therefore cannot collect as much data as large enterprises. This provides a huge benefit to the incumbents, since they have more data, and are getting more data every day. Therefore, in order to compete, small but nimble firms require to buy a lot of data and data sets from outside, instead of trying to build it all in-house.

That’s where Repux comes in. Repux is a marketplace for data – firms can go there and buy the data sets that they need to create their machine learning algorithms and train them appropriately. The owners of this data, who may not have the expertise in-house or may not know what to do with the data, or just want to share the data and make money off of it, are all potential data sellers.

It is also possible that the data provider sells data on the Repux platform to data scientists, who then build their machine learning models using that data, and sell the models back to the original data providers. This way, companies that are not usually heavy on the tech side and cannot afford to hire AI experts, who are usually hard to come by, can do one-off machine learning models from these experts based on their data.

Here are some examples of how Repux is being used, for example, from their own site:

If you’re interested further in the project, read the whitepaper. Also, check out the main site for more information.

Photo Credit: caseorganic

RED Token: An Existing Energy Company Goes Blockchain

We previously wrote about the idea of using an energy backed crypto token.  It is one of those ideas that take the idea of crypto beyond just the ‘virtual’ world and into the ‘real’ world. In addition, the idea of an energy backed crypto is appealing. It provides the advantages of a blockchain – an open, incorruptible ledger, combined with a token that’s backed by something that is useful in the real world – and what’s more useful to our civilization than energy?

Today, we discuss another such project – RED (Restart Energy Democracy).  The RED team is also putting out an energy backed token, called the MWAT token. The company is more interesting though – they have an existing client base of over 3,000 businesses and 25,000 residences, and has an existing business in the EU. This greatly helps when it comes to trying to get others to adopt your ideas and product, since there’s a ready customer base already.

Also, the team is knowledgeable about the industry and therefore presumably have a higher probability of success.

We’ve heard some people trying to compare WePower and RED. We don’t take sides on projects we discuss. However, there’s this misconception that if there is one project in the space, then there’s no need for another one. This is completely false. The energy industry is a multi-trillion dollar industry. Innovation in this industry will drive the next trillions of dollars of value created. There is space for multiple projects.

In fact, the more projects in a niche, the better, since they are bound to take different approaches and methodologies, and after the dust settles, the market determines which approaches worked and which didn’t. We like to see such real world experiments run, especially in the crypto world. This reduces the learning curve for the next projects.

We are, of course, seeing an increasing trend towards crypto projects that combine multiple technology trends. In a similar vein, the RED project combines green energy with crypto.

So about the RED Platform itself, it can be used for a number of purposes. Firstly, the simple buying and selling of electricity in a peer to peer marketplace is enabled. This means if you have solar panels installed on your roof, you can sell this energy to your neighbor – no need to go the grid at all. A small community-driven power project can become feasible all of a sudden.

Also, energy-backed tokens are interesting in that they help finance a green energy project better than regular money. How? By promising to pay back not in USD or EUR but in KWh instead. This is more predictable and isn’t dependent on the market vagaries. This provides a higher incentive for entrepreneurs to start new projects and get them funded.

RED has the MWAT token backed by energy, with a maximum of up to 1 MWh, although it starts at 0.1 KWh.

Interested in participating in their token sale? Make sure you read the whitepaper.

Photo Credit: marian rodriguez

DAV: A Crypto Token for the Autonomous Vehicle Industry

DAV Autonomous Vehicles Crypto

We’ve often said in the past that to understand the true power of crypto, you need to look not just at ‘blockchain technology’ in isolation, but combine it with all the other technology trends that are going on in the world today. In effect, the power of crypto will not be unleashed in isolation, but in a combination of different technologies that will shape the next 100 years of humanity. In that regard, projects working to combine blockchains with other technologies – AI, AR/VR, IoT, autonomous mobility, etc. excite us, since what we need is a lot of experiments run in these areas, so we know which ones work in the real world, which ones fail, and the lessons learned from those failures to build a better system tomorrow.

To that end, we want to introduce our readers to a new crypto project that is aimed at combining two of these powerful future trends – crypto and autonomous vehicles. The project is called DAV – Decentralized Autonomous Vehicles. It is a crypto token for the economy that will be enabled by the future technological progress of the autonomous vehicles. What the DAV Token itself does is to provide access to the DAV Platform. What the DAV Platform does is to allow access to a range of services in the autonomous vehicles space.

The DAV Platform is a platform that lets various autonomous vehicles transact with one another. This will be a crucial feature of the autonomous cars revolution, because it can help automate a lot of the features of decision making traditionally reserved for humans instead of machines, especially when it involves payment.

Using the DAV Platform, for example, you can access a peer to peer market of mobility. The way this works is like any other peer to peer marketplace – one party rents out the resource, an autonomous car in this case, and the other party borrows the same resource. The platform brings both the parties together on one platform to enable the transaction. The payment for this service all happens in the DAV Token.

The DAV Platform is a multi-sided marketplace, however, since there are also service providers in the equation. The service providers help keep the autonomous cars in working condition and good shape, and are paid for their service by the owners.

One nice feature of the whole platform is that it is an open marketplace and not limited to large corporations that are active in the autonomous vehicle space. From the very beginning, the company is building out the platform keeping the person to person market in mind, not just a person borrowing something from a large corporation. This therefore eliminates the need for a middle man during the transaction, which can become a rent-seeking entity with hideous profits at the expense of the people/users/community. Here, the value created by the network is shared within the network, not with the shareholders of a large corporation.

The DAV Platform also solves other issues that the autonomous vehicle industry will need to solve, such as identity and discoverability. These are crucial, since the ‘objects’ are in the real world and not in the virtual world. Identity is a crucial element when fungibility isn’t desirable or required, which is unlike many other digital goods.

Remember that the platform is decentralized, so everything from discovering resources to communication amongst the parties is facilitated in a decentralized manner.

If you like such long term bets, check out DAV’s whitepaper for more information on the project.

Photo Credit: Photo Steel

Susanne Morgan joins NTOK.io as an Advisor

This is a sponsored press release from NTOK

We are thrilled to welcome Susanne Morgan to our advisors team.

As an educational platform, we value academic rigour and research-based approach, and Susanne’s over 40 years of experience in academia and education consulting are invaluable to NTOK.

Susanne joined us after recognizing the rising importance of online environments when it comes to the future of education. “In the next five years, we’ll see more peer-to-peer experiences in education. In my 40 years of experience in higher education, every 10 years there’s better focus on individual learner,” said Morgan. “This model of peer-to-peer support takes that even further, I believe that’s the direction things are going. The industry needs flexibility for better individual student learning and getting the resources of teachers and tutors to the individual students, without having to have the physical people together at all times,” she added.

Combining academic excellence with faculty development

Susanne taught sociology at Ithaca College since 1983 and her role at the college was multifaceted. She developed and taught courses in the sociology of health and medicine, sociological research methods, as well as the sociology of aging. She penned over 50 books, published articles, and scholarly presentations on sociology and applied sociology topics.

Her teaching areas were research methods, the Sociology of Health and Medicine, and aging studies. Susan is passionate about the critical value of the sociological imagination, committed to empowering people to enjoy data, fascinated by the effect of social factors on the body. She also deeply cares about health care systems.

She served as department chairperson, coordinator of First Year Seminar program, Faculty Development Activities, and on multiple institutional committees. From 2001, she worked and wrote primarily in the area of faculty development and higher education, and have produced over 50 articles and workshops on higher education topics. She also designed a virtual Center for Faculty Excellence.

Over her years at Ithaca College, she worked institutionally in many ways, including service as department chair, chair of the all-college tenure and promotion committee, and coordinator of the first year seminar program. She also worked to mentor faculty and support departments.

In 2012, Susanne Morgan was awarded the status of Professor Emerita, recognizing her academic achievements over the years.

A Committed Activist

Some years of Susan’s career were spent as a “public sociologist”. She was an activist in women’s health issues, writing the first individually-authored feminist book on a women’s health concern, “Coping with a Hysterectomy,” in 1982. She collaborated with the Boston Women’s Health Book Collective who issued the book “Our Bodies, Ourselves.”

During her time at university, she worked to enhance diversity in academia. Intersections between institutional structures, cultural changes, and faculty experience continuously guided and enriched her faculty work.

A Sought-after Consultant

As an independent faculty development professional, Susanne has over twenty years of experience supporting faculty members and academic organizations. She especially works with clients to improve their teaching, navigate the tenure process, and meet their writing goals. She has written over 100 articles, chapters, books, and presentations in higher education contexts.

Additionally, Susan loves supporting academic writers in building and maintaining a productive writing program, and in navigating career challenges.

Why NTOK.io

Susanne joins other NTOK advisors who are committed to supporting NTOK in solving critical issues of the education industry. Education is out of date in technology adoption, with only a tiny share of the industry online. NTOK.io is on a mission to make cost-effective, high-quality, transparent learning accessible to more internet users worldwide. Our technology enables learning, in particular of foreign languages, through a peer-to-peer technology platform, connecting tutors and students online.

Through the elimination of intermediaries between tutors and students, such as schools, NTOK.io is able to significantly reduce the cost of lessons. Additionally, NTOK token enables access to the database of tutors on a blockchain with decentralized and secure reviews and rankings, as well as streamlines and secures transactions.

Susan Morgan believes that the economics behind NTOK token is closely linked to the actual market trends and needs. “The global nature of the learning environment is something that, in the US, people are hurrying to catch up. Institutions like  a brick and mortar college would invest in supplying this for their students, because they know their students need individual help, and institutions aren’t always able to supply that, without great cost,” stressed Morgan.

Learn more about NTOK.io by visiting our website, reading the whitepaper, or get a quick overview by downloading an easy-to-review one pager.

CoinMetro: A Crypto Project for the Crypto Investors

CoinMetro is a native crypto project, born out of the space, taking cues from the much larger forex market while still retaining its crypto roots. What’s the demand for such a product? Simple – crypto investors deserve better than what the current infrastructure provides, and a comprehensive platform that provides all the needs of crypto investors and traders can see a fast and accelerating update in the community.

How CoinMetro Stands Out

CoinMetro is trying to do a lot of things – sometimes, it feels as if they are trying to do too many things at the same time. However, unless it is able to provide the most comprehensive set of features to the existing crypto community, they are unlikely to see uptake rapidly. This is because competition is stiff, even if the competition may have a lot of issues.

So how does CoinMetro aim to compete? Well, essentially by doing everything that a crypto trader and investor could hope for, and much more.

For example, CoinMetro has an exchange, but there are many other crypto exchanges out there as well. However, it allows for fiat currency trading from the get go. Then, it allows margin trading for the crypto traders. This is a big feature that not many other crypto exchanges provide, that professional traders require to come on to the platform. Even better though – the margin is extended by long-term holders of crypto, not the platform itself.

What this does is to create a marketplace for traders and long-term holders where the long-term holders get to earn ‘interest’ on their crypto savings, while the short-term traders get to leverage their positions and amplify their P&L potential from crypto trading. It’s a win-win really for both these communities.

For regular users, CoinMetro also has a debit card that can be used for everyday goods and services – just like you’d use a regular debit card. Behind the scenes, the crypto assets are sold off and converted to local currencies when you make a purchase. A handy tool built into the platform.

For more advanced crypto traders, CoinMetro has several features unique to the platform. This is because the team understands that if it can get the heavy professional traders onto the platform, it helps with liquidity and forms a positive feedback look attracting many more traders and investors.

So what does CoinMetro provide these pro-traders? Well, for starters, the platform provides superior analytics inspired from the Forex markets that has seen a steady professionalization over the years.

Then, on the functionality side, it offers fairly complex order types. This is useful for the pro-traders – while regular traders and small-time investors likely just use market and limit orders, there are many professional trading strategies that cannot be supported without the use of fairly complex order types that need to be executed reliably.

Finally, for investors and asset managers, the CoinMetro platform allows for the creation and trading of groups of crypto – similar to an ETF style crypto. What this means is, if an investor new to crypto wants exposure to crypto as an asset class, all they need to do is buy one of these ETF-like funds on the platform and they can automatically get exposure to many underlying crypto-assets as opposed to just Bitcoin or other more popular ones.

The crypto market is huge, and there is enough room for a serious competitor that provides a one-stop shop for all of investors’ needs. Can this be CoinMetro?

Check out CoinMetro’s website for more information.

Photo Credit: Asian Development Bank

A Token With a Unique Value: Backed by Energy

Today, we want to introduce the WPR token to our readers. This is the WePower token. The reason it caught our attention is because it has something very unique – the value of the WPR token is literally backed by green energy. By holding the WPR token, you can access energy. Hold enough tokens (and live where the projects backed by WePower are located) and simply by virtue of holding them, you can get free power. That’s a very unique value proposition than many of the other crypto projects in the marketplace today.

So what’s the story behind WPR? Glad you asked. Let’s dig into this token a little bit.

Energy Backed Crypto Token

WePower is a green energy trading platform, which lets investors back green energy projects. The projects in turn repay the investors not in dollar terms, but in energy terms. The WPR tokens in turn accrue a percentage of the transactions, specifically 0.9% of the power returned to investors is sent cumulatively to the WPR token holders.

Since the payments are happening in energy, the WPR holders get a small amount of energy. This is different from dividends! The WPR token holders can use the energy if they are near a WePower power source. If not, they are free to sell their energy tokens in the free marketplace for others to purchase.

Although WPR isn’t the first energy based crypto token, the value proposition is fairly unique as far as we have seen. The WPR token should retain value beyond mere speculation, because the token holders can use the tokens to pay for electricity. The WPR tokens should be valuable for that reason beyond just trading and speculation that are currently rampant in the crypto markets.

Role in Real Economy

Let’s be real – the world needs more energy over the coming years and decades, as billions rise out of poverty into ‘first world’ levels of living. The energy sources we have today aren’t sustainable. We need more green energy sources and projects to come online.

The way to do this so far as been through political action, but as countries like the United States have shown, this is far from easy and one powerful country can derail all the plans. What’s the alternative then?

Well, simple – let the market economy fund the generation of the next decades of green energy projects. The marketplace and investors can take the risk for onboarding these new projects. Governments can help via subsidies whenever they can, but if not, the free market is capable of driving the price down.

This makes WPR token immediately attractive to a wide array of real world energy uses. The WePower network will fund new green energy projects in a marketplace, let investors put down the money, and then get repaid from the successful execution of the project. The interesting thing is that the repayment happens not in local currencies or even cryptocurrencies but in terms of energy. Therefore, the investors in the projects get returns in terms of energy. The whole ecosystem, therefore, that WePower is building, revolves around payment and repayment in terms of energy.

The WPR token accrues energy in the transaction fees of 0.9% paid to the WPR token holders. Therefore, for every 100 MW of energy being added by the WePower network, 0.9 MW of that energy is distributed to the WPR token holders. You can directly use this energy if there’s a power source in the WePower network near where you live. If not, you can just sell in the marketplace at a market rate.

WePower therefore finds a way to combine crypto-tokens with the future of green energy. That should appeal to a wide array of investors in and outside the blockchain space.

If you’re curious for more, check out WePower.

Photo Credit: Kimco Reality

Fund Platform to Build a Crypto Investment Platform on NEM Blockchain

Fund Platform NEM

Fund Platform is an interesting new crypto project that is building a full infrastructure for a crypto-investing platform. An interesting aspect of the Fund Platform is that instead of going the traditional route of having a token on Ethereum (ETH), Fund Platform is instead building on NEM.

The Choice of Building on NEM

NEM is an interesting choice of blockchain for Fund Platform. Although it isn’t Turing Complete for smart contracts, NEM is well suited to handle crypto-assets on the blockchain, borrowing that legacy from the first pure proof of stake chain, NXT. Also, NEM is far older than Ethereum and has been going strong after all these years (NEM was created in 2014). Therefore, it has shown to be resilient to change after all these years, and the NEM blockchain continues to grow by leaps and bounds. Another big advantage of NEM over Ethereum is that NEM is a far more scalable blockchain than Ethereum is right now.

NEM uses a Proof of Importance protocol for blockchain consensus, as opposed to Ethereum’s Proof of Work (PoW). This makes NEM more scalable than Ethereum and able to handle a higher number of transactions per second.

Some might question this choice – shouldn’t all new projects try and build on Ethereum to maximize network effects? The answer is no. There are multiple possible winners in the blockchain space, and we would much rather see projects that are resilient rather than risk everyone on one blockchain Ethereum.

Also, Ethereum is an overkill for simple tokens. Simple tokens don’t need complex Turing complete contracts. Instead, NEM offers exactly what a token needs – its ability to track tokens through the blockchain and for the assets to represent something. Several new blockchains like Waves and Stratis also provide this type of functionality. However, NEM is older than them all and has a better throughput.

Also, since there are scores of ICOs on Ethereum going on every single day, presumably Fund Platform can stand out as an ICO for the NEM community members, who don’t see ICOs that often.

About Fund Platform

Now that we have the choice of blockchain for the token of Fund Platform out of the way, let’s discuss the platform itself. Fund Platform is created as a crypto investment platform. It brings together crypto investors with fund managers, while cutting out the unnecessary fluff in the middle.

Here’s the big twist though – unlike traditional fund management, the fund managers cannot run away with your funds. This is a fundamental problem in crypto investment community where you don’t know if you can trust the person who you give control over the money. Even more than trust, it is a matter of accident as well – for example the fund manager may be very trusted, but due to a mistake, might get hacked and lose all the funds. This isn’t the first time such a thing would happen.

Instead, what Fund Platform does is make custody of funds simple and on the platform itself. This means the responsibility of security of funds falls on the Fund Platform developers instead of every single asset manager on the platform. This is important because asset managers cannot be known to be the best in the world on security, after all.

The fund platform itself is tokenized on the NEM blockchain, so you can quickly and easily go in and out of a fund that is trading on the Fund Platform.

Fund Platform makes it really easy to start your own virtual crypto hedge fund, while reducing custody risk at the same time. It is a win-win for the asset managers and end crypto investors really.

There’s a native token for Fund Platform called the FUND token. This is the token of the platform, used a currency to pay for everything from legal expenses to paid API access.

To learn more, check out the Fund Platform website. The pre-ICO is ongoing with the ICO about to come soon. If you’re considering investing, make sure you read the whitepaper as well.

Photo Credit: Stef

A Digital Streaming Blockchain Startup Wants to Mend Relationships between ‘Pirates’ and Fans

It is always good to see startups use blockchain technology to solve issues in the real world, or use the technology as a means to a better world. White Rabbit should qualify as one of those attempts.

Founded by a team of software professionals and movie professionals, it is geared at the creative industry. More specifically, the project aims to better the relationship between ‘pirates’ who stream digital media content, and the creators of that content, by ensuring that the right people get paid when media is streamed, without burdening the end user and without the need for third-party middle men.

The problems of ‘pirating’ are well known, but White Rabbit is making a bet that many of these so-called pirates are just fans waiting to discover the next great creative uproar. Pirating is easy and provides access to the content that the fans want. It is fast and efficient. However, in that process, the connection between the fans and creators can get lost with our current infrastructure.

Digital subscriptions don’t solve the problem completely, because each is its own silo. If you need content, you’ll need to sign up for Amazon, Netflix, Hulu, HBO, and whatnot. This is not the most convenient option for fans to access content. Therefore, they look for alternatives, that don’t necessary reward the content creators. In addition, these closed ecosystems all have their own logins and monthly payments – something not always feasible for ordinary people.

So what’s the solution? It is partly philosophical – treating fans as fans and not ‘pirates’, and partly technological – make it as easy as possible to help out the creators you enjoy.

The White Rabbit solution is to completely separate distribution from payments. This means the manner and method of accessing content doesn’t have a direct bearing on the payments to the content creators. This is a powerful idea, and time will tell if it is something that catches on with both sides.

In addition, by using blockchain and cryptocurrencies to run the platform, the team has chosen technology that is inherently transparent and pretty much instantaneous. You no longer need to trust some shady third-parties telling you how you should get paid. You can audit every single transaction on the blockchain yourself, and know how many fans actually subscribed to your work.

In addition, the White rabbit solution offers a way to increase revenue for the content creators by engaging directly with their fans. Today, that is just not possible on traditional sites like Netflix and Amazon. However, creators can really tap into the long-tail of their fan base and make a living off of it. Remember the 1000 true fans concept?

If you like to learn more about White Rabbit, check out their website here and their whitepaper here.